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Brewing Up a Business

ebook

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.



  • Updated to offer a more complete look at what it takes to keep a small business booming

  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally

  • Shows how to use social media to reach new customers and grow a business


For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

The EPUB format of this title may not be compatible for use on all handheld devices.


Expand title description text
Publisher: Wiley Edition: 2

Kindle Book

  • Release date: January 19, 2011

OverDrive Read

  • ISBN: 9781118061879
  • Release date: January 19, 2011

EPUB ebook

  • ISBN: 9781118061879
  • File size: 1697 KB
  • Release date: January 19, 2011

Formats

Kindle Book
OverDrive Read
EPUB ebook

subjects

Business Nonfiction

Languages

English

Updated business wisdom from the founder of Dogfish Head, the nation's fastest growing independent craft brewery

Starting with nothing more than a home brewing kit, Sam Calagione turned his entrepreneurial dream into a foamy reality in the form of Dogfish Head Craft Brewery, one of America's best and fastest growing craft breweries.

In this newly updated Second Edition, Calagione offers a deeper real-world look at entrepreneurship and what it takes to operate and grow a successful business. In several new chapters, he discusses Dogfish's most innovative marketing ideas, including how social media has become an integral part of the business model and how other small businesses can use it to catch up with bigger competitors. Calagione also presents a compelling argument for choosing to keep his business small and artisanal, despite growing demand for his products.



  • Updated to offer a more complete look at what it takes to keep a small business booming

  • An inspiring story of renegade entrepreneurialism and the rewards of dreaming big, working hard, and thinking unconventionally

  • Shows how to use social media to reach new customers and grow a business


For any entrepreneur with a dream, Brewing Up a Business, Second Edition presents an enlightening, in-depth look at what it takes to succeed on their own terms.

The EPUB format of this title may not be compatible for use on all handheld devices.


Expand title description text
  • Details

    Publisher:
    Wiley
    Edition:
    2

    Kindle Book
    Release date: January 19, 2011

    OverDrive Read
    ISBN: 9781118061879
    Release date: January 19, 2011

    EPUB ebook
    ISBN: 9781118061879
    File size: 1697 KB
    Release date: January 19, 2011

  • Creators
  • Formats
    Kindle Book
    OverDrive Read
    EPUB ebook
  • Languages
    English